We’re living in the 21st century, and social media has become an omnipresent force in our lives, influencing the way we communicate, connect, and even how we live.
Some would say that we are almost becoming co-dependent. Still, one of the most dynamic striking manifestations of this influence is the way social media platforms are actively shaping lifestyle trends.
From what we wear and what we eat to where we travel and how we view wellness, it has emerged as a powerful catalyst for defining contemporary lifestyle.
We can all agree on the fact that today, lifestyle trends are as likely to be born from a viral Instagram post as from the catwalks of Paris or the pages of a glossy magazine.
That’s why it’s time to get to the bottom of this hotly debated topic – how does social media shape lifestyle trends, and do we follow all of them?
Scroll down to find out!
Lifestyle Influencers Are on The Rise
It’s a fact – platforms like Instagram, Facebook, and Twitter are completely flooded with lifestyle influencers.
This is your first time hearing about lifestyle influencers. Don’t worry, we’ve got you.
Basically, social media influencers are like us – ordinary individuals – except they spend most of their days sharing aspects of their lives online. These influencers have emerged as powerful trendsetters, and they’re conquering the stage in 2023.
Their job is tied to social media platforms.
Their platforms offer everything – from cooking recipes for every season to simple how-to’s like how to change profile picture on Instagram. In a way, they’re like your online guides for basically anything and everything.
Types of Lifestyle Influencers
When you say that someone is a lifestyle influencer, it’s a rather broad term.
Did you know that there are different types of lifestyle influencers on social media?
You have:
Fashion Influencers:
Logically, these types of lifestyle influencers have got the 101 on fashion trends. They use their platform to help their audience stay updated with the latest trends in the fashion industry, collaborate with other influencers from their niche, and ‘bring us with them’ to the most luxurious fashion shows.
Makeup Influencers:
You could say that makeup influencers have been on the rise since the pandemic. They’ve gained their popularity through daring, unique, and beautiful makeup looks for every occasion.
Makeup influencers are especially helpful for someone who’s just getting started with makeup. They often film detailed guides on how to achieve the best makeup look and give recommendations on what products you should and shouldn’t use.
Travel Influencers:
For travel influencers, each day is a new hotel and a completely new destination – as it should be. The profiles of these individuals are filled with exotic destinations, unknown cities, and marvelous hotels with five stars.
They offer their viewers both a chance to see these distant places through the lenses of their camera and also tips and ideas for their next trip.
The Dark Side of Lifestyle Trends
Although it all seems flawless, and we’re all sometimes envious of our favorite influencers, we need to remember that life does not only exist on social media.
Like any other job on the planet, the life of an influencer has a dark side as well.
For example, we can all agree that makeup influencers look great – and it seems like their makeup is on point 24/7. However, this is only because their job revolves around putting on makeup and promoting different looks. One should not start comparing themselves to makeup influencers.
These unrealistic beauty standards are extremely harmful they lower your self-esteem and make you feel like you’re worth less than someone else online.
Also, there is no perfect body, hair, or skin – it’s just the beauty effects that we all use. It’s important to remember that even influencers have a bad hair day once in a while.
And last but certainly not least, there’s the fear of missing out (FOMO). While you’re sitting on your couch, someone is climbing Mount Everest or going to a VMA party and filming it.
Both sides are completely okay. It’s important to be aware that we all lead different lives, and that just because you didn’t attend that one event that your friend group has been buzzing about – it’s not the end of the world.
Next week, it’s going to be something else – and the list goes on.
Tips on Becoming a Lifestyle Influencer
You’ve got an Instagram platform with a lot of followers, and you’re interested in becoming a lifestyle influencer.
It’s possible – but you’ll have to put serious work into it.
Here are the 5 tips on how to become the next best lifestyle influencer:
- Identify your niche: You’ll need to categorize yourself. Do you want to be a fashion, makeup, food, or travel influencer? Think about what fits your interests best.
- Create HQ content: You need to be equipped with a good camera that will help you capture the moments you want to post – and the pictures have to be high-quality, of course.
- Build a strong presence: Don’t stop at your current following number. Work on your online strategy and grow your online community by the day.
- Collaborate with other influencers: The best way to gain visibility on any platform that you set your heart on would be to collaborate with other influencers.
- Monetize your influence: Your main goal is to monetize your online presence. You can do that by engaging in affiliate marketing, sponsored posts, and so on.
The Final Verdict
So far, we’ve covered the extensive topic of how social media is shaping lifestyle trends. Truth be told, there is still a lot to talk about here, but let’s go over the key takeaways.
Lifestyle influencers are taking center stage in 2023 – they’re taking over social media platforms and influencing people from all over the world. Of course, there are more groups within this broad term. You have fashion, travel, makeup influencers, and many more.
Through their interesting content, people can learn more about the latest trends, how to achieve sleek makeup looks, and where to travel next.
However, it’s important to realize that it’s not all rainbows and sunshine on social media as well. Like all of us, influencers have a tough time, and their lives are far from perfect.
All in all – although it’s fun to follow your favorite influencer, you should remember that life exists beyond social media!
